Privacy Policy
Felpa Flora — Last updated: June 2025
Felpa Flora respects your privacy and is committed to protecting your personal data, in accordance with the General Data Protection Law (LGPD — Law No. 13.709/2018) and the Consumer Protection Code.
This policy describes how we collect, use, store, and protect the information you provide to us when browsing our website or making a purchase.
1. Who we are
Felpa Flora is a family-owned craft company located in Goiânia, Goiás, specializing in timeless chenille bouquets. Our main contact channels are:
Email: [email protected]
WhatsApp: (62) 98458-1531
Address: Rua FN 21, Quadra 15, Lote 26 — Goiânia, GO
2. What data do we collect?
When browsing our website or making a purchase, we may collect the following data:
Identification data: full name, email, phone number, and delivery address
Payment data: securely processed by the payment platform (we do not store card data)
Browsing data: pages visited, time spent on the site, device, and approximate location — collected by analytics tools such as Google Analytics
Communication data: messages sent via WhatsApp or email
3. How we use your data
We use your data for the following purposes:
Process and confirm your orders
Schedule and carry out delivery in Goiânia
Contact you via WhatsApp regarding the order status
Respond to questions and requests for exchanges or Return
Improve our website and understand visitor behavior (via Google Analytics)
Display relevant ads (via Google Ads)
4. Google Analytics and Google Ads
Our website uses Google Analytics 4 and Google Ads to measure the performance of pages and advertising campaigns. These tools may collect data such as:
IP address (anonymized)
Pages visited and browsing time
Source of access (organic search, ad, social networks, etc.)
Aggregated demographic information (when available via the user's Google account)
This information is handled by Google in accordance with Google's Privacy Policy. You can opt out of being tracked by installing the Google Analytics opt-out add-on.
5. Cookies
Our website may use cookies to improve your browsing experience and for the operation of analytics and advertising tools. You can disable cookies in your browser settings, but this may affect some website functionalities.
6. Data Sharing
We do not sell or rent your personal data to third parties. We may share information only with:
Google LLC — for traffic analysis and advertising
Payment platform — for secure transaction processing
Nuvemshop — e-commerce platform that hosts our store
7. Storage and Security
Your data is stored on Nuvemshop and Google servers, protected by appropriate security measures. We retain your data only for as long as necessary to fulfill the purposes described in this policy or as required by law.
8. Your Rights (LGPD)
According to the LGPD, you have the right to:
Confirm the existence of processing of your data
Access your personal data
Correct incomplete or outdated data
Request the deletion of your data
Revoke your consent at any time
To exercise any of these rights, please contact us by email at [email protected] or WhatsApp (62) 98458-1531.
9. Minors
Our website is not directed at individuals under 18 years of age. We do not intentionally collect data from children or adolescents.
10. Changes to this policy
We may update this policy periodically. In case of significant changes, you will be notified through our website. We recommend that you review it periodically.
If you have any questions, please contact: [email protected] | (62) 98458-1531
